Description
Solution Manual for Contemporary Issues in Marketing Principles and Practice 1st Edition Gbadamosi
Downloadable Instructor Solution Manual for Contemporary Issues in Marketing Principles and Practice By Ayantunji Gbadamosi, ISBN: 9781526478887, ISBN: 9781526478863
Table Of Content
Preface
Part I: Introducing Contemporary Marketing
Chapter 1: Marketing: The Paradigm Shift
Chapter 2: Contemporary Global Marketing
Chapter 3: Contemporary Marketing Research
Chapter 4: Neuromarketing
Part II: Exploring Meanings in Contemporary Consumption
Chapter 5: The Contemporary Consumer
Chapter 6: Brands, Branding and Brand Culture
Chapter 7: Marketing Ethics, Green and Sustainable Marketing
Part III: Technology, Business and Contemporary Marketing
Chapter 8: Digital Marketing
Chapter 9: Entrepreneurial and SME Marketing
Chapter 10: Business-to-Business (b2b) Marketing
Part IV: Marketing Non-Conventional Market Offerings
Chapter 11: Social and Non-Profit Marketing
Chapter 12: Nation and Place Marketing
Chapter 13: Arts Marketing
Chapter 14: Religion and Consumer Behaviour
