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Test Bank (Downloadable Product) for Business Research A Guide to Planning, Conducting, and Reporting Your Study 1st Edition By Donald R. Cooper, ISBN: 9781544307824, ISBN: 9781544361277, ISBN: 9781544361284

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Downloadable Instructor Test Bank for Business Research A Guide to Planning, Conducting, and Reporting Your Study 1st Edition Cooper

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Test Bank for Business Research A Guide to Planning, Conducting, and Reporting Your Study 1st Edition Cooper

Downloadable Instructor Test Bank for Business Research A Guide to Planning, Conducting, and Reporting Your Study 1st Edition By Donald R. Cooper, ISBN: 9781544307824, ISBN: 9781544361277, ISBN: 9781544361284

Table Of Content

List of Exhibits
Preface
Acknowledgments
About the Author
Chapter 1. From the Research Jitters to Employers’ Most-Wanted Skills

Learning Objectives

Reasons to Study Business

What Recruiters Say About Research Skills

Research Fast-tracks Your Career

Business Research Defined

The Scope of Business Research

The Continuum of Basic, Practical, and Applied Research

Good Research Is . . .

Which Research Orientation Is Right for You?

The Road Map

Chapter Summary

Key Terms

Discussion Questions

Chapter 2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology

Learning Objectives

Scientific Inquiry

Reasoning to Sound Conclusions

Deciphering the Research Lingo

Case Study: The Toulmin Model of Argumentation and Reasoning—“Women Make Superior Managers”

Chapter Summary

Key Terms

Discussion Questions

Chapter 3. The Process Road Map: Exploring and Planning

Learning Objectives

Phases of the Research Process

Process Phase 1: Exploring

Process Phase 2: Planning

Chapter Summary

Key Terms

Discussion Questions

Chapter 4. The Process Road Map: Creating and Conducting

Learning Objectives

Process Phase 3: Creating

Process Phase 4: Conducting

Chapter Summary

Key Terms

Discussion Questions

Chapter 5. The Process Road Map: Collecting, Analyzing, and Writing

Learning Objectives

Process Phase 5: Collecting and Analyzing

Process Phase 6: Writing

Chapter Summary

Key Terms

Discussion Questions

Chapter 6. Nonexperimental Quantitative Designs

Learning Objectives

Design and the Research Question

What Is Research Design?

Nonexperimental Design

Nonexperimental Designs in Business

Design Is Not Method

Design Typologies

Business Research Design

Chapter Summary

Key Terms

Discussion Questions

Chapter 7. Qualitative Designs and Mixed Designs

Learning Objectives

Qualitative and Quantitative Design: A Synergistic Relationship

An Introduction to Qualitative Design

Mixed Design

Chapter Summary

Key Terms

Discussion Questions

Chapter 8. Experimental Designs

Learning Objectives

Optimizing Business Experiments

Experimental Classifications

Characteristics of Experimental Design

Pre-Experiments

True Experiments

Other Randomized Designs

Quasi-Experiments

Chapter Summary

Key Terms

Discussion Questions

Chapter 9. Writing the Report

Learning Objectives

Overview

Title

Abstract

Introduction

Method

Results

Discussion

References

Appendices

Chapter Summary

Key Terms

Discussion Questions

Appendices

Appendix A: Questionnaire Design Using Google Forms

Appendix B: Exemption Request (Institutional Review Board)

Appendix C: Sample Business Proposal

Appendix D: Statistical Decision Trees

Appendix E: Results of the Quantitative Design Textbook Survey

Appendix F: Brief Tutorial: Three Longitudinal Studies in One

Appendix G: Tutorial: Organize Your Report With Timesaving Applications
Glossary
References
Index