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Test Bank (Downloadable Product) for Dynamics of Media Writing Adapt and Connect 2nd Edition By Vincent F. Filak, ISBN: 9781506381466, ISBN: 9781544361970

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Downloadable Instructor Test Bank for Dynamics of Media Writing Adapt and Connect 2nd Edition Filak

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Test Bank for Dynamics of Media Writing Adapt and Connect 2nd Edition Filak

Downloadable Instructor Test Bank for Dynamics of Media Writing Adapt and Connect 2nd Edition By Vincent F. Filak, ISBN: 9781506381466, ISBN: 9781544361970

Table Of Content

Preface
Acknowledgments
About the Author
PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD
Chapter 1. Know Your Audience

How to Define an Audience

Key Questions to Ask in Serving Your Readers

What Attracts an Audience?

What Audiences Need to Know and How to Make Them Care

The Big Three

Chapter 2. Being Accurate, Relying on the Facts

Why Is Journalism Such a Picky Field?

Why Media Professionals Matter More Than Ever

Making Sure You Are Sure

Examining the Broader Issues

The Big Three

Chapter 3. Grammar, Style and Language Basics

Why Do Grammar and Style Matter?

Sentence Structure

Sentence Length

Read Your Work Aloud

How to Keep Writing Tight and Right

The Big Three

Chapter 4. Basic Media Writing

The Killer “Be’s” of Writing

The Inverted Pyramid

Leads: The Prominence of Importance

Types of Leads

Problematic Leads and Potential Fixes

How to Order the Rest of Your Pyramid

The Big Three

Chapter 5. Interviewing

Interview Preparation

Places to Dig

Getting the Interview

Interacting With Your Source

Interviewing via Email or Text

Interviewing for Multiple Media

The Questions

Interview Flow

Silence as an Ally

The Nonverbal Approach: How to Ask a Question Without Asking

The End of the Interview (Almost)

Follow-Up Interviews

The Big Three

Chapter 6. Writing on the Web

Working on the Web

Blogging

Best Blogging Practices

Linking and Other Interactive Elements

Engaging Readers

The Big Three

Chapter 7. Social Media

What Is Social Media?

Why Is Social Media Valuable?

A Quick Look at Some Social Media Tools

Building a Social Media Audience

The Big Three

Chapter 8. Law and Ethics in Media Writing

The First Amendment

Libel

Legal Defenses Against Libel

Copyright

How to Avoid Copyright Infringement

Ethics and the Media

Ethical Concerns

How to Work Through Ethical Dilemmas

Determining Your Own Approach to Ethics

The Big Three

PART II. FOCUS ON NEWS MEDIA
Chapter 9. Reporting: The Basics and Beyond

Event Coverage

Preparing for the Event

How to Cover the Event

News Reporting Beyond the Event

Beats

Features

Profile Writing

Localizations

Obituaries

The Big Three

Chapter 10. Writing for Traditional Print News Products

Nuances for Print Writing

Attributions

Expanding the Inverted Pyramid

The Beginning

The Middle

The End

The Big Three

Chapter 11. Writing for Broadcast

Nuances for Broadcast Writing

Structure

Integrating Additional Elements

Types of Stories

Polishing Your Final Piece for Delivery

The Big Three

PART III. FOCUS ON MARKETING MEDIA
Chapter 12. Public Relations

Defining PR

Types of PR Writing

Keys to PR

Why the Media Matters

The Big Three

Chapter 13. Advertising

Defining Advertising

The Creative Brief

Message Formation

Writing in Advertising

The Big Three

Chapter 14. Marketing

Brands and Branding

Campaigns Versus Brands

Useful Marketing Platforms and Tools

Copywriting for a Brand

Writing Creatively for Marketing

The Big Three

Glossary
Index