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Test Bank (Downloadable Product) for Entrepreneurship The Practice and Mindset 2nd Edition By Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781544354668, ISBN: 9781544354620, ISBN: 9781071804322

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Downloadable Instructor Test Bank for Entrepreneurship The Practice and Mindset 2nd Edition Neck

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Test Bank for Entrepreneurship The Practice and Mindset 2nd Edition Neck

Downloadable Instructor Test Bank for Entrepreneurship The Practice and Mindset 2nd Edition By Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781544354668, ISBN: 9781544354620, ISBN: 9781071804322

Table Of Content

Preface
Acknowledgments
About the Authors
Part I. Entrepreneurship Is a Life Skill
CHAPTER 1: Practicing Entrepreneurship

1.1 Entrepreneurship Requires Action and Practice

1.2 Entrepreneurship May Be Different From What You Think

1.3 Types of Entrepreneurship

1.4 Entrepreneurship Is a Method, Not a Process

1.5 The Method Involves Creating the Future, Not Predicting It

1.6 The Key Components of the Entrepreneurship Method

1.7 Entrepreneurship Requires Deliberate Practice

1.8 How This Book Will Help You Practice Entrepreneurship

Summary

Key Terms

Case Study: Saurbh Gupta, founder, Gyan-I Inc.

CHAPTER 2: Activating an Entrepreneurial Mindset

2.1 The Power of Mindset

2.2 What Is Mindset?

2.3 The Self-Leadership Habit

2.4 The Creativity Habit

2.5 The Improvisation Habit

2.6 The Mindset as the Pathway to Action

Summary

Key Terms

Case Study: Maliha Khalid, founder and CEO, Doctory

Part II. Creating and Developing Opportunities
CHAPTER 3: Creating and Recognizing New Opportunities

3.1 The Entrepreneurial Mindset and Opportunity Recognition

3.2 Opportunities Start With Thousands of Ideas

3.3 Four Pathways to Opportunity Identification

3.4 Alertness, Prior Knowledge, and Pattern Recognition

3.5 From Idea Generation to Opportunity Recognition

Summary

Key Terms

Case Study: Jillian Lakritz, founder, Yoee Baby

CHAPTER 4: Using Design Thinking

4.1 What Is Design Thinking?

4.2 Design Thinking as a Human-Centered Process

4.3 Design Thinking Requires Empathy

4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation

4.5 Pathways Toward Observation and Insights

4.6 Interviewing as a Useful Technique for Identifying Needs

4.7 Variations of the Design-Thinking Process

Summary

Key Terms

Case Study: Anton Yakushin, cofounder and CEO, VentureBlocks

CHAPTER 5: Building Business Models

5.1 What Is a Business Model?

5.2 The Four Parts of a Business Model

5.3 The Customer Value Proposition (CVP)

5.4 Different Types of CVPs and Customer Segments

5.5 The Business Model Canvas (BMC)

Summary

Key Terms

Case Study: Gautam Gupta, cofounder, NatureBox

CHAPTER 6: Developing Your Customers

6.1 Customers and Markets

6.2 Types of Customers

6.3 Customer Segmentation

6.4 Target Customer Group

6.5 Customer Personas

6.6 Customer Journey Mapping Process

6.7 Market Sizing

Summary

Key Terms

Case Study: Haim Saban, The Mighty Morphin’ Power Rangers

CHAPTER 7: Testing and Experimenting With New Ideas

7.1 Experiments: What They Are and Why We Do Them

7.2 Types of Experiments

7.3 A Deeper Look at Prototypes

7.4 Hypothesis Testing and the Scientific Method Applied to Entrepreneurship

7.5 The Experimentation Template

7.6 Interviewing for Customer Feedback

Summary

Key Terms

Case Study: Katrina Lake, CEO, Stitch Fix

CHAPTER 8: Developing Networks and Building Teams

8.1 The Power of Networks

8.2 The Value of Networks

8.3 Building Networks

8.4 Virtual Networking

8.5 Networking to Build the Founding Team

Summary

Key Terms

Case Study: Jeff Goudie, AmeriCan Packaging

Part III. Evaluating and Acting on Opportunities
CHAPTER 9: Creating Revenue Models

9.1 What Is a Revenue Model?

9.2 Different Types of Revenue Models

9.3 Generating Revenue From “Free”

9.4 Revenue and Cost Drivers

9.5 Pricing Strategies

9.6 Calculating Price

Summary

Key Terms

Case Study: Balaji Viswanathan, founder, Invento Robotics

CHAPTER 10: Planning for Entrepreneurs

10.1 What Is Planning?

10.2 Planning Starts With a Vision

10.3 Plans Take Many Forms

10.4 Questions to Ask During Planning

10.5 The Business Plan Debate

10.6 Tips for Writing Any Type of Plan

Summary

Key Terms

Case Study: Boyd Cohen, cofounder, IoMob

CHAPTER 11: Anticipating Failure

11.1 Failure and Entrepreneurship

11.2 The Failure Spectrum

11.3 Fear of Failure

11.4 Learning From Failure

11.5 Getting Gritty: Building a Tolerance for Failure

Summary

Key Terms

Case Study: Emily Lagasse, founder, Petwell Supply Co.

Part IV. Supporting New Opportunities
CHAPTER 12: Bootstrapping and Crowdfunding for Resources

12.1 What Is Bootstrapping?

12.2 Bootstrapping Strategies

12.3 Crowdfunding Versus Crowdsourcing

12.4 Crowdfunding Startups and Entrepreneurships

12.5 The Four Contexts for Crowdfunding

12.6 A Quick Guide to Successful Crowdfunding

Summary

Key Terms

Case Study: Daymond John, founder, FUBU

CHAPTER 13: Financing for Startups

13.1 What Is Equity Financing?

13.2 The Basics of Valuation

13.3 Angel Investors

13.4 Venture Capitalists

13.5 Due Diligence

Summary

Key Terms

Case Study: Rich Palmer, founder, Gravyty

SUPPLEMENT A: Financial Statements and Projections for Startups

Financial Projections for Startups

Three Essential Financial Statements

Linkages Between the Three Financial Statements

The Journey of Cash: The Cash Conversion Cycle

Building Pro Forma Financial Statements

Building Assumptions: Operating Policies and Other Key Assumptions

Summary

Key Terms

CHAPTER 14: Navigating Legal and IP Issues

14.1 Legal Considerations

14.2 Types of Legal Structures

14.3 Legal Mistakes Made by Startups

14.4 Intellectual Property (IP)

14.5 Global IP Theft

14.6 Common IP Traps

14.7 Hiring Employees

Summary

Key Terms

Case Study: Matthew Vega-Sanz, cofounder, Lula

CHAPTER 15: Engaging Customers Through Marketing

15.1 What Is Entrepreneurial Marketing?

15.2 The Basic Principles of Marketing

15.3 Building a Brand

15.4 Entrepreneurial Marketing

15.5 Creating Your Personal Brand

Summary

Key Terms

Case Study: Justin Real, founder, Realplay

SUPPLEMENT B: The Pitch Deck

Types of Pitches

Overview of the Pitch Deck

The Pitch Deck

The Question and Answer Period

Public Speaking Tips

Summary

Key Term

CHAPTER 16: Supporting Social Entrepreneurship

16.1 The Role of Social Entrepreneurship

16.2 Social Entrepreneurship and Wicked Problems

16.3 Types of Social Entrepreneurship

16.4 Capital Markets for Social Entrepreneurs

16.5 Social Entrepreneurs and Their Stakeholders

16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility

16.7 Social Entrepreneurship and Audacious Ideas

16.8 Global Entrepreneurship

Summary

Key Terms

Case Study: Brandale Randolph, founder and CEO, 1854 Cycling Company

Glossary
Notes
Name Index
Subject Index