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Test Bank (Downloadable Product) for Introducing Communication Research Paths of Inquiry 4th Edition By Donald Treadwell, Andrea Davis, ISBN: 9781506369051

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Downloadable Instructor Test Bank for Introducing Communication Research Paths of Inquiry 4th Edition Treadwell

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Test Bank for Introducing Communication Research Paths of Inquiry 4th Edition Treadwell

Downloadable Instructor Test Bank for Introducing Communication Research Paths of Inquiry 4th Edition By Donald Treadwell, Andrea Davis, ISBN: 9781506369051

Table Of Content

List of Exhibits
Preface
Chapter 1 • Getting Started: Possibilities and Decisions

Chapter Overview

Chapter Objectives

Getting Started in Research

Basic Assumptions Behind Communication Research

Some Research Possibilities: What Can We Do With an Ad?

Some Research Possibilities: Beyond the Ad

A Series of Unavoidable Decisions

Ethics Panel: A Health Communication Dilemma

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 2 • First Decisions: From Inspiration to Implementation

Chapter Overview

Chapter Objectives

Starting With Basic Beliefs and Perspectives

Starting With a Focus

Starting With a Purpose

Starting With the “What” Question

Starting With “Who,” “Where,” and “When” Questions

Starting With the “How” Question

Starting From the Work of Others

Ethics Panel: Do Some Research Methods Have More Ethical Implications Than Others?

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 3 • Ethics: What are My Responsibilities as a Researcher?

Chapter Overview

Chapter Objectives

Introduction: Some Ethical Decisions

Ethics Issues in Communication Research

Some Classic Ethical Positions

Two Brief Histories—Or Why We Care About Research Ethics

Contemporary Codes of Ethics

Regulations

Peer Review and Institutional Review Boards

What Should I Call You? The Ethics of Involvement

The Internet and Research Ethics

Ethics Panel: Data Security and Access

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 4 • You Could Look It Up: Reading, Recording, and Reviewing Research

Chapter Overview

Chapter Objectives

Library Research: Why Bother?

Finding Relevance, Finding Quality

Scholarly Databases Versus Search Engines

Scholarly Journals: A Good Starting Point

Scholarly, Popular, and Trade Publications: What Is the Difference?

Primary Versus Secondary Sources

Search Strategies: General to Specific and Specific to General

Search Terms and Search Fields

How Can the Library of Congress Help My Literature Search?

Other Resources

Being Skeptical About Information: Websites and Fake News

Mr. Boole and the Three Bears

Saving Your Search Results

Reviewing the Literature

The Literature Review: Writing Your Search Results

Ethics Panel: The Ethics of Scholarly Publication

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 5 • Measurement: Research Using Numbers

Chapter Overview

Chapter Objectives

What Do Your Head Size, Attitudes, and Readability Have in Common?

An Introduction to Scales

Research NOIR

To NOIR Is Not Enough: Reliability and Validity

Reliability

Validity

Two Common Measurement Scales

Ethics Panel: The Ethics of Measurement Scales

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

References

Chapter 6 • Sampling: Who, What, and How Many?

Chapter Overview

Chapter Objectives

Introduction

Nonprobability Sampling

Probability Sampling

How Big Does My Sample Have to Be?

Some Issues With Sampling Frames

Ethics Panel: Checking the Ethics of Survey Research

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 7 • Summarizing Research Results: Data Reduction and Descriptive Statistics

Chapter Overview

Chapter Objectives

Introduction

Data Reduction

Measures of Central Tendency: Mean, Median, and Mode

Measures of Dispersion: Minimum, Maximum, Range, Interquartile Range, Variance, and Standard Deviation

z Score

The Chi-Square Test

Ethics Panel: Can Rankings Be Misleading?

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 8 • Generalizing From Research Results: Inferential Statistics

Chapter Overview

Chapter Objectives

Introduction

Generalizing From Data: Inferential Statistics

Testing for Differences Between and Among Groups

Testing for Relationships Between and Among Variables

Two Final Decisions

Ethics Panel: A Communicative Tension

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 9 • Surveys: Putting Numbers On Opinions

Chapter Overview

Chapter Objectives

Introduction: Advantages and Disadvantages of Surveys

Types of Surveys

Survey Methods

Writing, Introducing, and Formatting Questions

Survey Wording: “If It Can be Misinterpreted, It Will Be”

Improving Survey Response Rates

Using Other People’s Surveys

Big Data and the End of Surveys?

Ethics Panel: Clients and Methods as Ethical Decisions

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 10 • Experiments: Researching Cause and Effect

Chapter Overview

Chapter Objectives

Introduction: Advantages and Disadvantages of Experiments

Field Experiments and Ex Post Facto Designs

Basic Experimental Design

Designing for Control

Designing for Random Assignment

Factorial Designs

Between-Subjects and Within-Subjects Design

Time Series Analysis

Validity and Experimental Design

Online Experiments

Ethics Panel: Two Famous and Controversial Experiments

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 11 • Quantitative Understanding of Content: Content Analysis

Chapter Overview

Chapter Objectives

Introduction: Advantages and Disadvantages of Content Analysis

A Basic Content Analysis

A Basic Content Analysis: Further Questions

Content Analysis of Human Interaction

Content Analysis of the Web

Computer Analysis of Content

Content Analysis as Quantitative and Qualitative

Ethics Panel: Could Content Analysis Result In Harm?

Chapter Summary

Key Terms

Application Exercises

Recommended Web Resources

References

Chapter 12 • Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Chapter Overview

Chapter Objectives

Introduction: Advantages and Disadvantages of Qualitative Analyses of Content

Rhetorical Analyses

Narrative Analysis

Metaphor Analysis

Discourse Analysis

Conversation Analysis

Semiotics

Critical Analyses

Ethics Panel: Research as Manipulative Practice

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 13 • Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Chapter Overview

Chapter Objectives

Introduction: Advantages and Disadvantages of Watching and Listening Methods

Qualitative and Quantitative: Similarities and Differences

Researcher-Participant Relationships

Watching and Listening Methods

Making Sense of Qualitative Data

Ethics Panel: In Which a Professor Becomes a Student

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References

Chapter 14 • Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics

Chapter Overview

Chapter Objectives

Introduction

The Publics of Research

The Voices of Research

Disseminating Research

Visualizing Research

Ethics Panel: Balancing Between Scholarly and Popular Writing

Chapter Summary

Key Terms

Application Exercises

Recommended Reading

Recommended Web Resources

References
Glossary
Index
About the Authors