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Test Bank (Downloadable Product) for Introduction to Mass Communication, 10th Edition, Stanley Baran, ISBN10: 1260397254, ISBN13: 9781260397253

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Downloadable Instructor Test Bank for Introduction to Mass Communication 10th Edition Baran

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Test Bank for Introduction to Mass Communication 10th Edition Baran

Downloadable Instructor Test Bank for Introduction to Mass Communication, 10th Edition, Stanley Baran, ISBN10: 1260397254, ISBN13: 9781260397253

Table of Contents

Part One: Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Part Two: Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet and the World Wide Web
Part Three: Strategic Communication Industries
11. Public Relations
12. Advertising
Part Four: Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media
Glossary
References