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Test Bank (Downloadable Product) for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication By Janis Teruggi Page, Lawrence J. Parnell, ISBN: 9781506358031, ISBN: 9781544337241, ISBN: 9781544331584

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Downloadable Instructor Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication Teruggi Page

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Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication Teruggi Page

Downloadable Instructor Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication By Janis Teruggi Page, Lawrence J. Parnell, ISBN: 9781506358031, ISBN: 9781544337241, ISBN: 9781544331584

Table Of Content

Preface
Acknowledgments
About the Authors
SECTION 1: UNDERSTANDING PUBLIC RELATIONS
UNIT 1: Public Relations’ Role and Function in Society
CHAPTER 1: Strategic Public Relations: A Constantly Evolving Discipline

CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to

CHAPTER 3: Ethics and Law in Public Relations

CHAPTER 4: Foundations of Public Relations: Research and Theory

CHAPTER 5: Implementing Your Strategic Communications Plan

SECTION 2: PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: Public Relations Tactics
CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused

CHAPTER 7: Media Relations in a Digital World

CHAPTER 8: Social Media and Emerging Technologies

UNIT THREE: General Practice Areas
CHAPTER 9: Corporate Social Responsibility and Community Relations

CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsibility

CHAPTER 11: Corporate Communication and Reputation Management

CHAPTER 12: Issues Management and Crisis Communication

UNIT 4: Specialty Practice Areas
CHAPTER 13: Sports, Tourism, and Entertainment

CHAPTER 14: Nonprofit, Health, Education, and Grassroots Organizations

CHAPTER 15: Public Affairs, Government Relations, and Political Communications

CHAPTER 16: International Public Relations and Public Diplomacy

Glossary
References
Index