Description
Test Bank for Marketing An Introduction 4th Edition Masterson
Downloadable Instructor Test Bank for Marketing An Introduction 4th Edition By Rosalind Masterson, Nichola Phillips, David Pickton, ISBN: 9781473975859, ISBN: 9781473975842
Table Of Content
PART ONE: THIS IS MARKETING
Chapter 1: Marketing Today
Chapter 2: The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Chapter 3: Buyer Behaviour
Chapter 4: Market Segmentation, Targeting and Positioning
Chapter 5: Marketing Research
PART THREE: THE MARKETING MIX
Chapter 6: Product
Chapter 7: Service Products
Chapter 8: Promotion (Marketing Communications)
Chapter 9: Place
Chapter 10: Price
PART FOUR: MANAGING MARKETING
Chapter 11: Building Brands: Using the Marketing Mix
Chapter 12: Marketing Planning
