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Test Bank (Downloadable Product) for Marketing Loose Leaf, 2nd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1259598993, ISBN13: 9781259598999

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Downloadable Instructor Test Bank for Marketing Loose Leaf 2nd Edition Hunt

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Test Bank for Marketing Loose Leaf 2nd Edition Hunt

Downloadable Instructor Test Bank for Marketing Loose Leaf, 2nd Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1259598993, ISBN13: 9781259598999

Table of Contents

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability