Description
Test Bank for Mass Communication Living in a Media World 7th Edition Hanson
Downloadable Instructor Test Bank for Mass Communication Living in a Media World 7th Edition By Ralph E. Hanson, ISBN: 9781544332338, ISBN: 9781544332345, ISBN: 9781544361918
Table Of Content
Levels of Communication
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World
Chapter Review
Chapter Summary
Key Terms
Review Questions
History of Media Effects Research
Effects of the Media in Our Lives
Theories of Media and Society
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of the Media Business in the United States
Big Media: The Legacy Conglomerates
Big Media: The New Players
Media Economics and the Long Tail
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of the Book and Mass Communication
Buying and Selling Books
Books and Culture
The Future of Books
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of a National Culture
The Magazine Business
Magazines and Modern Society
The Future of Magazines
Chapter Review
Chapter Summary
Key Terms
Review Questions
Inventing the Modern Press
The News Business
News, Politics, and Society
The Future of News
Chapter Review
Chapter Summary
Key Terms
Review Questions
History of Sound Recording and Transmission
Music, Youth Culture, and Society
From Singles to Digital Downloads: Making Money in the Recording Industry
The Future of Sound
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of Movies
The Movie Business
Movies and Society
The Future of Movies
Chapter Review
Chapter Summary
Key Terms
Review Questions
Television: Broadcast and Cable/Satellite
From Broadcasting to Narrowcasting: The Changing Business of Television
Television and Society
Moving Beyond Broadcasting
Chapter Review
Chapter Summary
Key Terms
The Development of the Internet
What Are Online/Mobile Media?
Social Media: Sharing Our Lives Online
Video Games as Mass Communication
The Internet and Society
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture
The Future of Advertising
Chapter Review
Chapter Summary
Key Terms
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society
Chapter Review
Chapter Summary
Key Terms
Review Questions
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Media Industry
Chapter Review
Chapter Summary
Key Terms
Review Questions
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication
Chapter Review
Chapter Summary
Key Terms
Media Ideals Around the World
Going Global: Media Standards Around the World
Chapter Review
Chapter Summary
Key Terms
Review Questions
