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Test Bank (downloadable Product) for Media & Culture An Introduction to Mass Communication 11th Edition by Richard Campbell, Christopher R. Martin, Bettina Fabos, ISBN: 9781319068240

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Downloadable Instructor Test Bank for Media & Culture An Introduction to Mass Communication 11th Edition Campbell

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Test Bank for Media & Culture An Introduction to Mass Communication 11th Edition Campbell

Downloadable Instructor Test Bank for Media & Culture An Introduction to Mass Communication 11th Edition by Richard Campbell, Christopher R. Martin, Bettina Fabos, ISBN: 9781319068240

Table of Contents

1      Mass Communication: A Critical ApproachDIGITAL MEDIA AND CONVERGENCE2      The Internet, Digital Media, and Media Convergence3      Digital Gaming and the Media PlaygroundSOUNDS AND IMAGES4      Sound Recording and Popular Music5 Popular Radio and the Origins of Broadcasting6      Television and Cable: The Power of Visual Culture7      Movies and the Impact of ImagesWORDS AND PICTURES8      Newspapers: The Rise and Decline of Modern Journalism9      Magazines in the Age of Specialization10     Books and the Power of PrintTHE BUSINESS OF MASS MEDIA

11      Advertising and Commercial Culture12      Public Relations and Framing the Message13      Media Economics and the Global MarketplaceDEMOCRATIC EXPRESSION AND THE MASS MEDIA14      The Culture of Journalism: Values, Ethics, and Democracy15       Media Effects and Cultural Approaches to Research16        Legal Controls and Freedom of Expression