Description
Test Bank for Media & Culture An Introduction to Mass Communication 11th Edition Campbell
Downloadable Instructor Test Bank for Media & Culture An Introduction to Mass Communication 11th Edition by Richard Campbell, Christopher R. Martin, Bettina Fabos, ISBN: 9781319068240
Table of Contents
1 Mass Communication: A Critical ApproachDIGITAL MEDIA AND CONVERGENCE2 The Internet, Digital Media, and Media Convergence3 Digital Gaming and the Media PlaygroundSOUNDS AND IMAGES4 Sound Recording and Popular Music5 Popular Radio and the Origins of Broadcasting6 Television and Cable: The Power of Visual Culture7 Movies and the Impact of ImagesWORDS AND PICTURES8 Newspapers: The Rise and Decline of Modern Journalism9 Magazines in the Age of Specialization10 Books and the Power of PrintTHE BUSINESS OF MASS MEDIA
11 Advertising and Commercial Culture12 Public Relations and Framing the Message13 Media Economics and the Global MarketplaceDEMOCRATIC EXPRESSION AND THE MASS MEDIA14 The Culture of Journalism: Values, Ethics, and Democracy15 Media Effects and Cultural Approaches to Research16 Legal Controls and Freedom of Expression
