Description
Test Bank for Media/Society Technology, Industries, Content, and Users 6th Edition Croteau
Downloadable Instructor Test Bank for Media/Society Technology, Industries, Content, and Users 6th Edition By David Croteau, William Hoynes, ISBN: 9781506315331, ISBN: 9781544361246
Table Of Content
The Importance of Media
Models of Communication Media
A Sociology of Media
A Model of Media and the Social World
Applying the Model: Civil Rights in Two Media Eras
Conclusion
Discussion Questions
The History of Media Technology
Technological Determinism and Social Constructionism
From Print to the Internet
Conclusion
Discussion Questions
Media Companies in the Internet Era
Changing Patterns of Ownership
Consequences of Conglomeration and Integration
The Effects of Concentration
The Impact of Advertising
Conclusion
Discussion Questions
Media and Democracy
Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy
Regulation in International Perspective
Competing Interests and the Regulation Debate
Regulating Ownership
Regulating Content
Regulating Access and Distribution
Informal Political, Social, and Economic Pressure
Conclusion
Discussion Questions
The Limits of Economic and Political Constraints
Decision Making for Profit: Imitation, Hits, and Stars
The Organization of Media Work
Occupational Roles and Professional Socialization
Norms on the Internet, New Media, and New Organizations
Conclusion
Discussion Questions
What Is Ideology?
Theoretical Roots of Ideological Analysis
News Media and the Limits of Debate
Movies, the Military, and Masculinity
Television, Popularity, and Ideology
Rap Music as Ideological Critique?
Advertising and Consumer Culture
Advertising and the Globalization of Culture
Internet Ideology
Conclusion
Discussion Questions
Comparing Media Content and the “Real” World
The Significance of Content
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
Gender and Media Content
Class and the Media
Sexual Orientation: Out of the Closet and into the Media
Conclusion
Discussion Questions
The Active Audience: Balancing Agency and Structure
Decoding Meanings and Social Position
The Pleasures of Media: Celebrity Games
The Social Context of Media Use
The Limits of Interpretation
From Active Audience to Resistant Actors
Content Creation and Distribution
Conclusion
Discussion Questions
Learning from Media Effects Research
Early Works: Establishing the Agenda
Mitigating Media Effects
Highlighting Media Influence
Mediatization
The Mediatization of Politics
Digital Dilemmas: Online Media Influence
Conclusion
Discussion Questions
What Is Globalization?
The Global Media Industry
Interpreting Global Media Content
Regulating Global Media
Global Media Users: Limits of the “Global Village”
The Ubiquity of Change and the Future of Media
Discussion Questions
