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Test Bank (Downloadable Product) for Media/Society Technology, Industries, Content, and Users 6th Edition By David Croteau, William Hoynes, ISBN: 9781506315331, ISBN: 9781544361246

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Downloadable Instructor Test Bank for Media/Society Technology, Industries, Content, and Users 6th Edition Croteau

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Test Bank for Media/Society Technology, Industries, Content, and Users 6th Edition Croteau

Downloadable Instructor Test Bank for Media/Society Technology, Industries, Content, and Users 6th Edition By David Croteau, William Hoynes, ISBN: 9781506315331, ISBN: 9781544361246

Table Of Content

Preface
Acknowledgments
PART I. INTRODUCTION
Chapter 1. Media/Society in a Digital World

The Importance of Media

Models of Communication Media

A Sociology of Media

A Model of Media and the Social World

Applying the Model: Civil Rights in Two Media Eras

Conclusion

Discussion Questions

PART II. TECHNOLOGY
Chapter 2. The Evolution of Media Technology

The History of Media Technology

Technological Determinism and Social Constructionism

From Print to the Internet

Conclusion

Discussion Questions

PART III. INDUSTRY
Chapter 3. The Economics of the Media Industry

Media Companies in the Internet Era

Changing Patterns of Ownership

Consequences of Conglomeration and Integration

The Effects of Concentration

The Impact of Advertising

Conclusion

Discussion Questions

Chapter 4. Political Influence on Media

Media and Democracy

Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy

Regulation in International Perspective

Competing Interests and the Regulation Debate

Regulating Ownership

Regulating Content

Regulating Access and Distribution

Informal Political, Social, and Economic Pressure

Conclusion

Discussion Questions

Chapter 5. Media Organizations and Professionals

The Limits of Economic and Political Constraints

Decision Making for Profit: Imitation, Hits, and Stars

The Organization of Media Work

Occupational Roles and Professional Socialization

Norms on the Internet, New Media, and New Organizations

Conclusion

Discussion Questions

PART IV. CONTENT
Chapter 6. Media and Ideology

What Is Ideology?

Theoretical Roots of Ideological Analysis

News Media and the Limits of Debate

Movies, the Military, and Masculinity

Television, Popularity, and Ideology

Rap Music as Ideological Critique?

Advertising and Consumer Culture

Advertising and the Globalization of Culture

Internet Ideology

Conclusion

Discussion Questions

Chapter 7. Social Inequality and Media Representation

Comparing Media Content and the “Real” World

The Significance of Content

Race, Ethnicity, and Media Content: Inclusion, Roles, and Control

Gender and Media Content

Class and the Media

Sexual Orientation: Out of the Closet and into the Media

Conclusion

Discussion Questions

PART V. USERS
Chapter 8. Audiences and Creators

The Active Audience: Balancing Agency and Structure

Decoding Meanings and Social Position

The Pleasures of Media: Celebrity Games

The Social Context of Media Use

The Limits of Interpretation

From Active Audience to Resistant Actors

Content Creation and Distribution

Conclusion

Discussion Questions

Chapter 9. Media Influence

Learning from Media Effects Research

Early Works: Establishing the Agenda

Mitigating Media Effects

Highlighting Media Influence

Mediatization

The Mediatization of Politics

Digital Dilemmas: Online Media Influence

Conclusion

Discussion Questions

PART VI. AFTERWORD
Chapter 10. Globalization and the Future of Media

What Is Globalization?

The Global Media Industry

Interpreting Global Media Content

Regulating Global Media

Global Media Users: Limits of the “Global Village”

The Ubiquity of Change and the Future of Media

Discussion Questions

References
Index
About the Authors