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Test Bank for Music Business Handbook and Career Guide 12th Edition Baskerville

Downloadable Instructor Test Bank for Music Business Handbook and Career Guide 12th Edition By David Baskerville, Tim Baskerville, ISBN: 9781544341200

Table Of Content

Foreword by Nile Rodgers

 

Preface
Online Resources
Acknowledgments
About the Authors
Part I. Setting the Stage
1. Overture

Music and Society: We’ve Got Music in Us

Adjusting to a Fast-Changing World

Historical Development

The Digital Future in Context

2. The Music Business System

Help Wanted!

Getting through the Maze

Show Me the Money

Tools of the Trade: Everybody’s Gotta Learn Sometime

Part II. Copyright, Songwriting, Publishing, and Licensing
3. Music Copyright

Background

Essential Provisions

Key Terms

Coverage

Exclusive Rights

Fair Use of Copyrighted Material

Copyright Ownership

Transfer or Assignment

Work Made for Hire

Musical Arrangements

Sound Recordings

Compulsory Mechanical License

Royalty Payments (Section 115[C])

Duration of Copyright

Formalities

Infringement, Remedy

Record Counterfeiting, Penalties

Determining Infringement

Changing Laws

Rights in Names and Trademarks

A Final Note on Law

4. Professional Songwriting

The Market

Predictors of Success

The Craft

The Business of Writing

Income Sources

Publishing Options

Evaluating Publishers

The Songwriters Guild of America

Contract Reassignment or Default

Breaking In

5. Music Publishing

Types of Publishers

Subpublishing

Administration

Contracts with Writers

Split Publishing, Copublishing

Sampling

Promotion, Advertising

Income Sources

Trade Associations and Rights Administration

6. Music Licensing

Music Rights: An Overview

Performance Licensing for Compositions

Keeping Track of the Music

Comparing PROs

Regulation of PROs

Performance Licensing for Sound Recordings

Mechanical Licenses

Synchronization Licenses

Cable Television Licenses

Video Licenses

Audio Transcription Licenses

Special Use Permits

Jukebox Licenses

Dramatic Music Rights

Creative Commons

Part III. Managing Artist Relationships
Chapter 7. Agents, Managers, and Attorneys

Agents

Managers

Attorneys

Professional Associations

8. Artist Management

Discovering Each Other

The Financial Relationship

Manager’s Commission

The Manager’s Role

Advancing the Career

Personal Management Agreements

9. Unions and Guilds

American Federation of Musicians

SAG-AFTRA

American Guild of Musical Artists

American Guild of Variety Artists

Actors’ Equity Association

International Alliance of Theatrical Stage Employees

Other Unions and Guilds

Part IV. The Recorded Music Industry
10. Record Labels

Perspective

Major Labels

Independent Labels

Specialty Labels

Record Company Structure

Associations

11. Artists’ Recording Contracts

SAG-AFTRA Agreements

AFM Agreements

Royalty Artist Contracts

12. Record Production

Record Producers

Matching Producer to Artist

Production Deals

The Recording Studio: Operation and Selection

The Five Stages of Record Production

Getting Started in the Business

Professional Associations

13. Record Label Marketing and Distribution

The Daunting Challenge

The Marketing Plan

Digital Distribution and Marketing

Physical Product Promotion and Distribution

Physical Distribution

International Marketing

14. Music Streaming

Reshaping the Landscape

Streaming Technology

A Crowded Marketplace: Audio and Video

Licensing Sound Recording Rights

Streaming Royalties

Economics of Streaming

Audience Targeting

Looking Downstream

15. Market Analytics

Methodology

Research Topics

Data Sources

Part V. Live Performance
16. Concert Promotion and Production

Concert Promotion

Getting Started

Booking the Artist

Making an Offer

The Art of the Deal

Contracts

Production Planning

Marketing

Publicity and Public Relations

Sponsorships

The Future of Live

17. Concert Venues

Venue Contracts

Ticketing

Licensed Merchandise

Venue Trade Association

18. Arts Administration

Perspective

Representative Organizations

Symphonic Music

Funding the Arts

Classical Artist Management

Administration

Part VI. Music in the Marketplace
19. Music in Radio

Types of Broadcast Radio Stations

Audience Identification and Market Research

Spectrum of Formats

How Commercials Radio Stations Work

20. Music in Television and Video

Variety and Talk Shows

Music Specials/Events/Awards Shows

Theme Songs

Background Music and Foreground Spotlights

The Evolving TV Picture

MTV and the Rise of the Music Video

Music Video Economics and Distribution

DIY Avenues

21. Dramatic Scoring for Movies, TV, and Games

Background

The Craft

Music Scoring for TV

Music SCoring for Video Games

Production Music Libraries

Hiring Practices

22. Music in Advertising

Influences on Style

Jobs

Music Uses

Budgets

Station Branding Logos

The Agency Role

Spot Production

23. Music and Theater

Types of Musical Theater

Theater Associations

Production Components

24. Music Products

Music Retailers

Sales Leaders

Promotion of Musical Products

A Changing Industry

Trade Associations

Opportunities for Employment

25. Business Music and Production Libraries

Foreground and Background Music

Business Music

Production Music Libraries

Part VII. The Entrepreneurial Musician
26. The DIY Toolkit

The Direct-to-Fan Era

Doing the Math

Making Money with “Free”

Tools of the Trade

Major Online Platforms: Now You see It, Now You Don’t

Conclusion

27. Starting Your Own Business

Getting the Process Started

Choosing a Name

Forms of Ownership

Permits and Legal Issues

Raising Funds

Marketing

Accounting and Finance

Keeping Track of the Money

Operations Management

Management

Where to From Here?

Part VIII. Career Planning and Development
28. Career Options

Creative Careers

Directing/Producing Careers

Performing Careers

Teaching Careers

Broadcasting/Film/Video Game Careers

Music-Related Careers

Entrepreneurs/Starting Your Own Business

29. Career Development

Defining Goals

Climbing the Ladder

Finding Work

Part IX. The Global View
30. The World Outside the United States

The International Scene

New Patterns around the World

31. International Copyright

Copyright Conventions

Multilateral Agreements

Bilateral Treaties

Intergovernmental Bodies and International Industry Organizations

Appendix A: Membership and Copyright Forms
Appendix B: Selected Resources
Glossary
Index