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Test Bank (Downloadable Product) for Social Media Marketing, 3rd Edition, Tracy L. Tuten, Michael R. Solomon, ISBN-10: 1526423871, ISBN-13: 9781526423870

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Downloadable Instructor Test Bank for Social Media Marketing 3rd Edition Tuten

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Test Bank for Social Media Marketing 3rd Edition Tuten

Downloadable Instructor Test Bank for Social Media Marketing, 3rd Edition, Tracy L. Tuten, Michael R. Solomon, ISBN-10: 1526423871, ISBN-13: 9781526423870

Table of Contents

Part I: Foundations of Social Media Marketing
Chapter 1. The Social Media Environment
Chapter 2. Social Consumers
Chapter 3. Network Structure and Group Influences in Social Media
Part II: Social Media Marketing Strategy and Planning
Chapter 4. Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Part III: The Four Zones of Social Media
Chapter 6. Social Community
Chapter 7. Social Publishing
Chapter 8. Social Entertainment
Chapter 9. Social Commerce
Part IV: Social Media Data Management and Measurement
Chapter 10. Social Media Analytics
Chapter 11. Social Media Metrics
Part V: Social Media Marketing in Practice