Description
Test Bank for The Basics of Media Writing A Strategic Approach Kuehn
Downloadable Instructor Test Bank for The Basics of Media Writing A Strategic Approach By Scott A. Kuehn, Andrew Lingwall, ISBN: 9781506308104
Table Of Content
Welcome to Media Writing!
Media Consumption and Production, All at Once
Media Responsibilities and Challenges
The Role of Skilled Writing
Understanding Yourself as a Writer
The Media Writer’s Self-Perception (MWSP) Scale
The Grammar, Spelling, Punctuation (GSP) Test
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
21st-Century Media: A Rapidly Changing Landscape
Overview of the Major Media Professions
Professional Media Writing Strategy
Using the FAJA Points in Your Writing
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Style: Your Audiences Are Counting on It
Media Writing Style Conventions
The Connection Between Thinking and Writing
Style Guides
Selected Points of AP Style
Additional Language Rules
Grammar, Spelling, and Punctuation
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Journalism: A Higher Calling
The First Amendment Guarantee
Professional News Writing Standards
The Converged Media Environment
Applying the Professional Strategy Triangle to Reporting
News Reporting
Interviewing
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Versatility Is the Key
The Multiplatform Story
Writing the Hard News Story
Using Quotations
Writing the Feature Story
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
The Electronic Media Professions
What Do Broadcast Journalists Do?
The Professional Strategy Triangle for Broadcast News
Actualities and Sound Bites: Sound on Tape
Television News Copy
Promotional and Housekeeping Copy
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Copy Editors: The Critical Link
Overview of the Copyediting Profession
Copyediting in News and Public Relations Settings
Copyediting in the Digital Environment
Copyediting Techniques
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Media Law and Ethics Work Together
The Fundamental Freedoms of the First Amendment
Libel: Damage to Reputation Through False Content
Privacy Law
Copyright and the Law of Intellectual Property
Access to Government Information and Government Meetings
Ethics in the Media
Special Considerations for Public Relations and Advertising
Other Approaches to Ethical Decision-Making
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
It’s Both Personal and Professional
The Media Industry and Social Media
Planning Social Media Campaigns
Social Media Copywriting
Key Style Elements for Social Media Copy
Social Media Copywriting: Length Matters
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
The Omnipresent World Wide Web
Web Copywriting
Middle-Form Web Copy: Style
Long-Form Web Copy: Blogs
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Persuasion: A Timeless Skill
Key Persuasion Theories
Persuasion, Ethics, and Professionalism
Using the FAJA Points for Persuasion
Example 1: Using Judgment for Public Relations Writing
Example 2: Using Action for Advertising Writing
Putting Persuasion Topic Points to Work
Moving Audiences to Action With Motive Appeals
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Public Relations Is Everywhere
The Three Types of Media: Paid, Earned, and Owned
Uncontrolled and Controlled Media
Professional Media Writing Strategy
Public Relations Writing Tools
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Advertising: A Timeless Enterprise
The Advertising Profession
The Art and Science of Copywriting
Writing the Print Advertisement
Writing the Online Advertisement
Writing the Radio Commercial
Writing the Television Commercial
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources
Business Communication: Anything but Boring!
The Corporate Communication Profession
Business Communication Flows Four Ways
Using the Professional Strategy Triangle for Business Communication
Summary
Key Terms
Discussion Questions
Chapter Exercises
Additional Resources