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Test Bank for The McDonaldization of Society Into the Digital Age 9th Edition Ritzer

Downloadable Instructor Test Bank for The McDonaldization of Society Into the Digital Age 9th Edition By George Ritzer, ISBN: 9781506348551

Table Of Content

Preface
Chapter 1: Introduction

McDonaldization: The Basic Principles

The Advantages of McDonaldization

A Critique of McDonaldization: The Irrationality of Rationality

McDonald’s: Creating the “Fast-Food Factory”

McDonald’s and Other Brick-And-Mortar Consumption Sites

The Long Arm of McDonald’s

McDonald’s as an American and a Global Icon

A Look Ahead

Chapter 2: McDonaldization Past and Present

Thinking about the Brick-And-Mortar “Solids”, Digital “Liquids”, and the Augmented Reality of “Bricks-and-Clicks”

Key Predecessors

McDonaldization and Consumption Today

Comparing McDonald’s, Wal-Mart, and Amazon

Chapter 3: Efficiency and Calculability: Consumers 1

Efficiency: Drive-Throughs and Finger Foods

Calculability: Big Macs, Algorithms, and Big Data

Chapter 4: Predictability and Control: Consumers 2

Predictability: It Never Rains on Those Little Houses on the Hillside

Control: Human and Nonhuman Robots

Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1

McJobs and the Dimensions of McDonaldization

Efficiency: It’s a Fetish

Calculability: Zeal for Speed

Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2

Predictability: Scripting and Controlling Employees

Control: Even Pilots Aren’t in Control

Chapter 7: The Irrationality of Rationality: Traffic Jams on Those “Happy Trails”

Inefficiency: Long Lines at the Checkout

High Cost: Better off at Home

False Friendliness: “Hi, George” and Emojis

Disenchantment: Where’s the Magic?

Health and Environmental Hazards: A Day’s Calories in One Fast-Food Meal

Homogenization: It’s No Different in Paris

Dehumanization: Getting Hosed at “Troff ‘n’ Brew”

Dehumanized Death: Dying Amidst Machines and Strangers

The Irrationalities of McJobs: Just Hand the Bag Out

Digital Sites: Dehumanization and Other Irrationalities

Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?

Conclusion

Notes
Bibliography
Index
About the Author