Description
Test Bank for The McDonaldization of Society Into the Digital Age 9th Edition Ritzer
Downloadable Instructor Test Bank for The McDonaldization of Society Into the Digital Age 9th Edition By George Ritzer, ISBN: 9781506348551
Table Of Content
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
McDonald’s: Creating the “Fast-Food Factory”
McDonald’s and Other Brick-And-Mortar Consumption Sites
The Long Arm of McDonald’s
McDonald’s as an American and a Global Icon
A Look Ahead
Thinking about the Brick-And-Mortar “Solids”, Digital “Liquids”, and the Augmented Reality of “Bricks-and-Clicks”
Key Predecessors
McDonaldization and Consumption Today
Comparing McDonald’s, Wal-Mart, and Amazon
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
McJobs and the Dimensions of McDonaldization
Efficiency: It’s a Fetish
Calculability: Zeal for Speed
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren’t in Control
Inefficiency: Long Lines at the Checkout
High Cost: Better off at Home
False Friendliness: “Hi, George” and Emojis
Disenchantment: Where’s the Magic?
Health and Environmental Hazards: A Day’s Calories in One Fast-Food Meal
Homogenization: It’s No Different in Paris
Dehumanization: Getting Hosed at “Troff ‘n’ Brew”
Dehumanized Death: Dying Amidst Machines and Strangers
The Irrationalities of McJobs: Just Hand the Bag Out
Digital Sites: Dehumanization and Other Irrationalities
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?
Conclusion
