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Test Bank (Downloadable Product) for The Media of Mass Communication, 12th Edition, John Vivian, ISBN-10: 0133931390, ISBN-13: 9780133931396

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Downloadable Instructor Test Bank for The Media of Mass Communication 12th Edition Vivian

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Test Bank for The Media of Mass Communication 12th Edition Vivian

Downloadable Instructor Test Bank for The Media of Mass Communication, 12th Edition, John Vivian, ISBN-10: 0133931390, ISBN-13: 9780133931396

Table of Contents

1. Mass Media Literacy
2. Media Technology
3. Media Economics
4. Cybermedia
5. Legacy Media
6. News
7. Entertainment
8. Public Relations
9. Advertising
10. Mass Audiences
11. Mass Media Effects
12. Governance and Mass Media
13. Global Mass Media
14. Mass Media Law
15. Mass Media Ethics